The Vietnamese Search Landscape
Although Google is the major search engine in Vietnam, for Desktop search there is another player with 6% to 10% market share: CocCoc (coccoc.com) - a local Vietnamese search engine. Of course we will be doing SEO mainly for Google, but should always have a side glance on CocCoc to see if they gain share.
- Population size: 98.17 Million (2021 - Source: data.worldbank.org)
- Internet penetration: 70.3% (2020 - Source: data.worldbank.org)
- Most popular web search engines: Google, CocCoc
- Currency: Vietnamese Dong
- Gross Domestic Product (GDP): 362.6 Billion USD (2021 - Source: data.worldbank.org)
- Languages: Vietnamese
- Time zones GMT +7
- Major cities: MHanoi, Ho Chi Minh City (or Saigon), and Da Nang
- Most popular Internet TLDs: .com / .vn
A selection of our Vietnamese SEO Services:
- Vietnamese Competitor Analysis
- Technical SEO Audits
- Strategical International SEO Audits
- Vietnamese Content SEO Audits
- Offpage / Backlink SEO Audits
- Vietnamese Keyword Research
- Vietnamese Content Creation
- Content Marketing
- Internal Link Optimization
Some of our Vietnamese SEO Services clients:
On average we could achieve the following results for our SEO clients:
32%Increase in online transactions
148%Increase in organic traffic
46%Increase in mobile traffic
What do people want to know about SEO for Vietnam?
Which search engines do people in Vietnam use?The major search engine in Vietnam is Google. However, similar to China and Korea, they also to have a local search engine called CocCoc. The market share of CocCoc in Vietnam is roughly 2% in total - but already 6% to 10% when looking at Desktop search only. Because many people in B2B sit in their office and use the computer for doing research, looking at CocCoc might make sense as well - after having done the Google SEO.
Which language do I do SEO for in Vietnam?It is certainly a no-brainer, that the target language for the Vietnamese market should be the Vietnamese language. While in B2B sometimes search phrases might be English - the majority of people still expect Vietnamese content on the websites.
Should URLs be in Vietnamese as well?Usage of keywords in URLs is not much of a ranking factor today. But human users like it if they can read and understand the URL - so yes, using Vietnamese language URLs does make sense. But one should use simple latin letters without the stresses and pronunciation marks, as these would be UTF8 encoded and might look weird, if people mark and copy them.
"A successful SEO for Vietnam strategy is based on high quality content and the front/backend optimization of your online store/Website. Digital Authority is built by organically indexing the right keywords to your Brand and have your products as a reference in East Asian platforms."
Qing He, Head of Search, Jadegital