SEO for Vietnam

You want an APAC experienced SEO agency with native Vietnamese language expertise? We are at your service!

SEO for Vietnam

SEO is about knowing what the search audience is looking for and matching this with the content your company can and want to provide. That is not different in Vietnam. But there is a twist to SEO for UK or the USA - the audience is not very much western influenced but still has a rich Asian core - not an "common Asian" core - but rather a specific Vietnamese culture. And even if it comes to B2B, this needs to be in the marketers head. Lucky for you - we are here to help you with that!

Kun Tang, founder, and CEO of Jademond Digital for Online Marketing in APAC and especially in China
Founder and CEO
Kun is an internet marketing veteran, with 10 years experiences across search, social and mobile marketing in both China and…
Qing He, experienced SEO and PPC specialist for International and Chinese Search Engine Marketing
Head of Search (SEA & SEO)
Mr. Qing is the Head of Search at Jademond Digital. He oversees all SEO and PPC strategies for our clients.
Marcus Pentzek, International and China SEO Expert
Director SEO
He eats cookies for breakfast and drinks coffee and link juice all day. His blood is data, his bones are…
Jie Stars Wei
SEO Specialist
He loves Chinese and Korean pop music and is particularly fond of singers Joker Xue and IU (Lee Ji Eun).…

The Vietnamese Search Landscape

Although Google is the major search engine in Vietnam, for Desktop search there is another player with 6% to 10% market share: CocCoc ( - a local Vietnamese search engine. Of course we will be doing SEO mainly for Google, but should always have a side glance on CocCoc to see if they gain share.

  • Population size: 98.17 Million (2021 - Source:
  • Internet penetration: 70.3% (2020 - Source:
  • Most popular web search engines: Google, CocCoc
  • Currency: Vietnamese Dong
  • Gross Domestic Product (GDP): 362.6 Billion USD (2021 - Source:
  • Languages: Vietnamese
  • Time zones GMT +7
  • Major cities: MHanoi, Ho Chi Minh City (or Saigon), and Da Nang
  • Most popular Internet TLDs: .com / .vn

A selection of our Vietnamese SEO Services:

  • Vietnamese Competitor Analysis
  • Technical SEO Audits
  • Strategical International SEO Audits
  • Vietnamese Content SEO Audits
  • Offpage / Backlink SEO Audits
  • Vietnamese Keyword Research
  • Vietnamese Content Creation
  • Content Marketing
  • Internal Link Optimization

Some of our Vietnamese SEO Services clients:

  • Vietnam SEO for WD40
  • Vietnamese SEO for Saint Gobain

On average we could achieve the following results for our SEO clients:

  • 32%
    Increase in online transactions
  • 56%
    Revenue increase
  • 148%
    Increase in organic traffic
  • 46%
    Increase in mobile traffic

What do people want to know about SEO for Vietnam?

  • Which search engines do people in Vietnam use?
    The major search engine in Vietnam is Google. However, similar to China and Korea, they also to have a local search engine called CocCoc. The market share of CocCoc in Vietnam is roughly 2% in total - but already 6% to 10% when looking at Desktop search only. Because many people in B2B sit in their office and use the computer for doing research, looking at CocCoc might make sense as well - after having done the Google SEO.
  • Which language do I do SEO for in Vietnam?
    It is certainly a no-brainer, that the target language for the Vietnamese market should be the Vietnamese language. While in B2B sometimes search phrases might be English - the majority of people still expect Vietnamese content on the websites.
  • Should URLs be in Vietnamese as well?
    Usage of keywords in URLs is not much of a ranking factor today. But human users like it if they can read and understand the URL - so yes, using Vietnamese language URLs does make sense. But one should use simple latin letters without the stresses and pronunciation marks, as these would be UTF8 encoded and might look weird, if people mark and copy them.
  • "A successful SEO for Vietnam strategy is based on high quality content and the front/backend optimization of your online store/Website. Digital Authority is built by organically indexing the right keywords to your Brand and have your products as a reference in East Asian platforms."

    Qing He, Head of Search, Jadegital

  • Qing He, Head of China SEO and SEA

A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

Vietnam is one of the few Asian countries that use a latin writing system instead of their own - from ancient times evolved - script. That oft leads to western SEOs thinking that SEO for Vietnam is easy. And to a certain extent they are right - SEO for Vietnam is not more complicated than SEO for Australia or SEO for Korea. They key besides knowing how search engines work is to understand what the local search audience wants and needs - because in the end it is important to build a website that carries the content, that satisfies the user and leads to the expected business results at the same time. For that you need product knowledge, experience with the local (Vietnamese) audience and native (Vietnamese) language skills.


Fill out the form on the right to receive a free consultation from our experts.