New channels and platforms emerge daily in China, and Douyin, as a social media network, dedicated to mobile only platforms is taking a strong lead.
Douyin, the Chinese version of Tik Tok, is leading the short-video APP in China by far. There are more than 600 million active users in Douyin, which means that at least 600 million people use Douyin every day. Douyin allows enterprises to set up brand accounts, advertise, and operate Douyin stores. Unlike Kuaishou, Douyin's positioning is dominated by fashionable and young users in first-and second-tier cities. Also, it is worth noting that aged from 20 to 35 account for the majority of users in Douyin.
It can be seen that Douyin is dominated by young audiences, which is a high potential platform for those brands who are curious to enter the Z generation shoppers in China. With the marketing of short videos becoming more and more mainstream, Douyin is an important channel for brands to raise brand awareness, carry out online celebrity (KOL) activities and build closer relationships with consumers.
Jademond's social media team helps our clients to build their China social media presence with their knowledge in Wechat. I deeply appreciate their understanding of our high expectation in Italian design and aligning our Italian brand identity in the Chinese content successfully.
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