Douyin Marketing

New channels and platforms emerge daily in China, and Douyin, as a social media network, dedicated to mobile only platforms is taking a strong lead.

Douyin, the Chinese version of Tik Tok, is leading the short-video APP in China by far. There are more than 600 million active users in Douyin, which means that at least 600 million people use Douyin every day. Douyin allows enterprises to set up brand accounts, advertise, and operate Douyin stores. Unlike Kuaishou, Douyin's positioning is dominated by fashionable and young users in first-and second-tier cities. Also, it is worth noting that aged from 20 to 35 account for the majority of users in Douyin.

It can be seen that Douyin is dominated by young audiences, which is a high potential platform for those brands who are curious to enter the Z generation shoppers in China. With the marketing of short videos becoming more and more mainstream, Douyin is an important channel for brands to raise brand awareness, carry out online celebrity (KOL) activities and build closer relationships with consumers.

41%

Post Engagement Rate Increase

21%

Page Engagement Rate Increase

+80k

Page Views In Average

180k

Downloads

We provide a bespoke analysis of your Douyin Marketing strategy tailored to meet business needs. Don’t miss out on a huge business opportunity – go Douyin!

Mobile First Design

We ensure your WeChat mini-site with a great browsing experience for all users with focused efforts on mobile and desktop.

Accurate Targeting

We know the potential for WeChat marketing for business success that's why our WeChat campaigns are based on accurate targeting.

WeChat Campaings

We use a cross-channel approach that integrates social media and CRM database via WeChat company account to manage customer relation.

Tell us about your project

Let us help you get your business online and grow it with passion

Contact us and we will provide a WeChat Marketing strategy that will bring significant returns on investment.

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