Chinese New Year of the Rabbit is coming up, and with it a flurry of marketing campaigns from international brands seeking to tap into the newly acquired buying power of Chinese shoppers. The stakes are high for getting it right. In this post, we look at some of the biggest wins and losses from international […]
Category: <span>Social Media Marketing</span>
Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate themselves. In 2020, the number of live-streaming users has exceeded 562 million and its market value surpassed 961 billion CN¥. Live-streaming builds the opportunity to get closer with your potential customers in […]
Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its original realm and expand itself to become a platform with diverse culture products and multiple verticals. Large number of B2C brands and some B2B brands are rolling out marketing activities on this […]
On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search giant on mobile. The new release adds one more entrance for Wechat search: top of all conversations on the homepage of Wechat. This enables search to be more accessible at fingertip distance […]
Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have been 100 million registered individual accounts on Zhihu. Its daily active users exceeds 26 million, making it a notable marketing channel in the eyes of online marketers’. On Sep. 20th, 2017, Zhihu […]