Weibo is 2nd biggest social media in China. With over 368 million users, 126 million daily active users, it has attracted over 130,000 companies including one-third top 500 companies across the world to set their Weibo account. Weibo Marketing is essential for foreign companies to boost their presence in China so as to build and expand potential customers base and brand reputation. There is no exaggeration to say, if you can win your Weibo Marketing campaign and WeChat Marketing campaign, then you win your Chinese Social Media Marketing and win your huge Chinese market share.
Where to start?
Well, it is easy to set up a Weibo account, but only an Enterprise Verification Account matters in business. Here are steps to set up Weibo Enterprise Verification Account for brands.
Enter Sina Weibo user registration page, choose the official register. For the Weibo account name, you’d better use your company or brand’s name. It is related to your account’s verification later.
When you finish these basic information, it will pop up a window ask you to input a mobile phone number, which has to be China based phone number, to generate code for verification.
Apply for Enterprise Verification Account.
If you have a subsidiary company or branch company in China, you can submit your China company’s credentials to Weibo.
1）Display information page
3）Weibo Account Manager personal information
If you don’t have a subsidiary company or branch company in China, you may need to contact a local Weibo Marketing agency for help.
It would be a long time to get a Weibo Overseas Enterprise Verification Account. Preparing the authentication materials is time consuming and it would make you headache when you need to change and re-provide materials over times. Here in below are some of materials you need to prepare:
1) Company Registration Documents with certified Chinese translation copy. Company’s seal or legal person’s signature should be included.
2) Application letter and third party authorization letter. Company’s seal or legal person’s signature should be included.
3) Operation person/team contact information
4) Note: Please have all required documents above and send to your agent’s mail box. There will be a verification service charge and may vary by country or region.
5) ……much more than these, the list is a long roll.
It’s a troublesome step for you to start Weibo Marketing campaign, but for us, a professional Weibo agency, it’s right at our fingertips. We have applied Weibo Verification Account for many overseas enterprises. We know much about the process and materials needed. Contact us, we will help you solve out these in a short time and win your Weibo Marketing campaign.
Siyong is a self-starter. She began her career in Jademond as an intern assisting on Chinese content creator. Now her expertise crosses in content marketing, social media marketing and SEO. Her passion in digital marketing makes a quick learner and strong goal achiever.