Tag: <span>Baidu</span>

Social media and news feed has become a common thing in many platforms. No matter if you are scrolling your timeline or searching for something ads will be shown to you considering your consuming and personal profile. Born and developed together with social platforms, feed ads differ from search ads, once you can expose your […]

Baidu is a pioneer in China when it comes to AI research and development. It has an open platform portal with tech products like human portrait identification, voice identification etc. As a market leader of the local search engines, Baidu is also active in implementing and bringing in more advanced feature to paid search to […]

Baidu PPC is usually considered a performance marketing channel, not a branding channel, because its text link ad style can hardly convince consuming brand to invest this channel without place to visualize the brands. One option – Baidu Brand Zone, which costs from 100,000 RMB per month for covering your own brand terms, may not be deemed a good choice. In […]

Baidu announced on Mar. 21st that due to its system upgrade in detecting news freshness it will close Baidu News Source database which has been running for more than a decade. This has huge impact in industries like online media, ePR, content marketing and link building. What is Baidu News Source? Baidu News Source has […]

Two days ago Baidu made SEM people’ jaws drop on the floor. Baidu’s search pages only have 4 ad slots! What does it mean? There’re are no ads on the right side. On the left side, on the other hand, totally, there can be only 4 ad slots. And these 4 ad slots can be […]

As we all know, in Google Adwords there are 3 types of keywords match, Broad, Phrase and Exact. So how differently does Baidu do keywords match type in Chinese, which is quite a different language, considering there is no space between Chinese character? The answer is that there are more difference than common. Keywords match types […]

Pains when there is no auto bidding Tool Most Baidu PPC advertisers, if not spending heavily, are usually operating their PPC accounts through Baidu Phoenix Nest, in which without automatic bidding tool you have to submit one bid for one match type of the target keyword. Because of that, you have to choose among bidding […]

 What is Lixianbao? Baidu Lixianbao (离线宝)is a simple to use call-to-action tool, which can be enabled on your website by adding JS code, then visitor will be able make free call-back service by putting their phone number into the application. Why to use Lixianbao? Chinese web users have a reputation of making phone call instead […]

Yesterday, I posted an article about 2014 China Mobile Sites Trends Report by Baidu, and there is part two of the report, but focuses more on mobile search side. Some important notes are highlighted below. 1. Baidu mobile search becomes a major traffic source for China mobile sites In 2014, the trends of traffic generated […]

Remarketing gives advertisers a second chance to convert their website visitors, which is a great tool for websites with decent amount of visitor or cookies. However smaller websites especially those of B2B companies may not find it worthwhile as their cookie base is too small to justify the setup cost for a separate campaign. What […]