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Game-changing strategies for Baidu and PPC advertisers.
Two days ago Baidu made SEM peoples’ jaws drop on the floor. Baidu’s search pages only have 4 ad slots! What does it…
Use Baidu Lixianbao to Increase your Baidu PPC Conversion
What is Lixianbao? Baidu Lixianbao (离线宝）is a simple to use call-to-action tool, which can be enabled on your website by adding JS code,…
Baidu PPC Quality Score – How It Works and Tips to Improve It
Like on Google Adwords, your Baidu PPC ads Cost Per Click (CPC) is heavily affected by Quality Score. We all know that to…
The Alternative Rich Snippet Solution to Baidu Schema
Yesterday I posted that you can generate Rich Snippet view on Baidu SERP by submitting your site’s structured data to Baidu. However due…
Baidu Structured Data Submission to Generate Rich Snippet
Baidu Webmaster Tools launched Structured Data Submission feature, the Schema.org counterpart of Baidu in July 2013, which means to improve the user experience…
Baidu Launched Sitelink Feature in Beta
In order to better display the quality website, and give users a more intuitive search results, Baidu announced of launching the new Sitelink tool…
2014 China Mobile Sites Trends Report by Baidu
On Jan. 21st 2015, Baidu released the 2014 China Mobile Sites Trends Report when it's hosting China Mobile Ecosystem Conference in Beijing. I…