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How Tmall Overseas Fulfillment Helps You Succeed in China
In 2019, China is to be the world’s largest retail market, at value over USD$5.64 trillion. Tmall Global is regardless the most preferred…
101 on Little Red Book the cross-border eCommerce App in China
Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips…
5 Tips For Successful Wechat Mini Program Marketing
As analyzed in a previous blog, we hold the view that Wechat mini program can be a promising new battleground for omnichannel marketing,…
Wechat Launched Offline Shop Mini Program Based on its Card and Coupon System
On Apr. 26th Wechat launched Offline Shop Mini Program to further integrate Online to Offline (O2O) business. Even though there are articles saying…
Coupons (红包）- small promotional instrument for making your Taobao shop big.
How to use promotional instruments for increasing new shop’s credibility and shop’s rank? When you open a brand-new Taobao shop, you might face…
How to Promote a Brand New Shop on Taobao?
Two weeks ago, we released a post about how to set up your Taobao Shop. If you have followed the guide and managed…
How to set up your Taobao shop: A Step-by-Step Guide. Part 2.
Previous part Step 7: Choose "Commercial shop". Step 8: Upload your business licence and fill in the following blanks: a. your company's name,…
How to set up your Taobao shop: A Step-by-Step Guide. Part 1.
Last time we looked into Taobao and Tmall, their purpose and differences. Now we will go through the step-by-step procedure of opening a…
China E-Commerce 101: Taobao and Tmall. Part 1.
Welcome to Taobao. People say that there’s a special place for everything. Yes, there is, and it’s called Taobao Market place. Taobao Marketplace…