Tag Archives: PPC

AI Powered Baidu PPC Management Turns Out Not That Intelligent

Baidu is a pioneer in China when it comes to AI research and development. It has an open platform portal with tech products…
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A glimpse of Toutiao Ad, the China news aggregator’s commercial pack

Toutiao is growing to be the largest news aggregation app in China. By June 2017, Toutiao reached 178 million users(according to QuestMobile’s 2017…
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Three Cost-Effective Ways than Brand Zone to Visualize Your Baidu PPC Campaign

Baidu PPC is usually considered a performance marketing channel, not a branding channel, because its text link ad style can hardly convince consuming brand…
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Baidu PPC Keywords Match Types Demystified

As we all know, in Google Adwords there are 3 types of keywords match, Broad, Phrase and Exact. So how differently does Baidu…
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Baidu Phoenix Nest’s New Feature- Automatic Bidding

Pains when there is no auto bidding Tool Most Baidu PPC advertisers, if not spending heavily, are usually operating their PPC accounts through…
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Use Baidu Lixianbao to Increase your Baidu PPC Conversion

 What is Lixianbao? Baidu Lixianbao (离线宝)is a simple to use call-to-action tool, which can be enabled on your website by adding JS code,…
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How Baidu PPC Remarketing Works

Remarketing gives advertisers a second chance to convert their website visitors, which is a great tool for websites with decent amount of visitor…
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Baidu PPC Quality Score – How It Works and Tips to Improve It

Like on Google Adwords, your Baidu PPC ads Cost Per Click (CPC) is heavily affected by Quality Score. We all know that to…
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Baidu Analytics Separates Baidu PPC Traffic from Organic in One Click

Traffic from Baidu PPC has been considered a pain when using Google Analytics to track website performance. Most basic GA users treat Baidu…
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