Tag Archives: Social Advertising

Comprehensive Field Practices of Bilibili Marketing

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its…
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Bilibili-A Gathering Place for Generation Z that Marketers Can’t Miss

Talking about video platforms in China the first ones come into mind might be Youku, iQiyi and QQ video. However in recent years…
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3 Things You Should Know About Wechat Moment Ad

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered…
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WeChat Introduces AI to Censor Ad Copy

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a…
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4 Things You Should Know about Weibo Marketing but You Don’t

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation…
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A glimpse of Toutiao Ad, the China news aggregator’s commercial pack

Toutiao is growing to be the largest news aggregation app in China. By June 2017, Toutiao reached 178 million users(according to QuestMobile’s 2017…
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