Tag: <span>Social Advertising</span>

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered the paramount Chinese digital marketing channel for business of all types. WeChat offers three types of advertising solutions (know the three Wechat Ad), however Wechat Moment ads is regarded as the best […]

For years, short video in China has been synonymous with two names: Douyin(the Chinese version of ByteDance’s TikTok), and Kuaishou(Tencent-backed app). But in this year, a new challenger – WeChat’s new short video feature dubbed Channels, which came in the game only last year, has been steadily accumulating millions of users. What is WeChat Channels(微信视频号)? WeChat Channels is […]

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its original realm and expand itself to become a platform with diverse culture products and multiple verticals. Large number of B2C brands and some B2B brands are rolling out marketing activities on this […]

Talking about video platforms in China the first ones come into mind might be Youku, iQiyi and QQ video. However in recent years Bilibili is rising among Chinese users, surpassing Youku and iQiyi in terms of daily website visit. BiliBili is a highly concentrated ACG(Anime, comics and gaming)cultural community and video platform filled with Generation […]

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a content audit is so important that anything wrong in the content posted will affect the prospects of the company, especially in China, where the governments require all internet companies do self-censorship. Recently, […]

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation of Wall Street analysts. Up to the 3rd quarter, Weibo’s MAUs (Monthly Active Users) reached 446 million, that’s a population outnumbering the population of U.S. With its huge traffic and user base, […]

Toutiao is growing to be the largest news aggregation app in China. By June 2017, Toutiao reached 178 million users(according to QuestMobile’s 2017 Q2 Mobile Internet report), and over 120 million people in China spend more than an average of 76 minutes on it(more than that on Facebook or Snapchat by US people), making it […]