Tag: <span>Social ecommerce</span>

In countries where Amazon.com is available, brands are able to drop ship their products to the end customers and local retailers. This practice has been commonly used as a way to expand sales and awareness of a brand which is not yet well stablished in other regions. Amazon was available in China, however the local […]

When it comes to social e-commerce, the first thing that comes to Chinese people’s mind is WeiShang (WeChat Business), the people who sells goods to their friends in “Moments”. This interactive sales, which is in line with China’s deeply-rooted “human relationship culture” achieves great success in China. The rapid expansion of this group has brought […]

Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips abroad. This year in May, Xiaohongshu just raised $300 million from Alibaba Group in its series D round. People began to compare Xiaohongshu with Weibo, who also receives funding from Alibaba Group. […]