Tag Archives: Social Media Marketing

We Chat advertising

3 Things You Should Know About Wechat Moments Advertising

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered…
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How to promote your brand on Chinese livestream platforms?

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate…
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Digital PR and KOL Marketing in China

Jademond MD, Kun Tang, was invited by Xplace (a Italy based digital marketing agency) to give a comprehensive introduction and share his insight…
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Bilibili Logo Gen Z

Comprehensive Field Practices of Bilibili Marketing

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its…
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Bilibili-A Gathering Place for Generation Z that Marketers Can’t Miss

Talking about video platforms in China the first ones come into mind might be Youku, iQiyi and QQ video. However in recent years…
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We Chat AI Censor Cover

WeChat Introduces AI to Censor Ad Copy

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a…
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We Chat Ownership Cover

Time to Take Ownership of Your Wechat Official Account

Tencent released data reveals the status of Wechat usages: up to Sep. 2018, the MAU reaches 1.08 billion in China, covering all age…
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Why Short Video App Marketing in China Worth Your Attention

Marketing on Youtube is very common in the overseas market, and that’s why when many brands entering China, they seek for video marketing…
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4 Things You Should Know about Weibo Marketing but You Don’t

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation…
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Douyin Is Becoming the Next Battleground for Marketing

Douyin, the equivalent of Tik Tok or Musical.ly, is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters…
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