Tag: <span>Social Media Marketing</span>

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered the paramount Chinese digital marketing channel for business of all types. WeChat offers three types of advertising solutions (know the three Wechat Ad), however Wechat Moment ads is regarded as the best […]

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate themselves. In 2020, the number of live-streaming users has exceeded 562 million and its market value surpassed 961 billion CN¥. Live-streaming builds the opportunity to get closer with your potential customers in […]

Jademond MD, Kun Tang, was invited by Xplace (a Italy based digital marketing agency) to give a comprehensive introduction and share his insight on KOL marketing in China during the Xsider Week webinar event. In the webinar, Kun Tang covers all the relevant topics in China KOL marketing: 1, What are the active marketing platforms […]

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its original realm and expand itself to become a platform with diverse culture products and multiple verticals. Large number of B2C brands and some B2B brands are rolling out marketing activities on this […]

Talking about video platforms in China the first ones come into mind might be Youku, iQiyi and QQ video. However in recent years Bilibili is rising among Chinese users, surpassing Youku and iQiyi in terms of daily website visit. BiliBili is a highly concentrated ACG(Anime, comics and gaming)cultural community and video platform filled with Generation […]

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a content audit is so important that anything wrong in the content posted will affect the prospects of the company, especially in China, where the governments require all internet companies do self-censorship. Recently, […]

Marketing on Youtube is very common in the overseas market, and that’s why when many brands entering China, they seek for video marketing options, and most of them will choose among Youku, iQiyi, Tencent Video etc, which are regarded as the counterpart of Youtube. However, the yield can be disappointing. Time to consider a promising […]

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation of Wall Street analysts. Up to the 3rd quarter, Weibo’s MAUs (Monthly Active Users) reached 446 million, that’s a population outnumbering the population of U.S. With its huge traffic and user base, […]

Douyin, the equivalent of Tik Tok or Musical.ly, is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters and gradually among users of other ages. Since its launch in 2016, it now has grown into a platform of 150 million DAU and 300 million monthly active users. During 2017 Spring […]