Tag Archives: Social Media Marketing

Is Wechat Mini Program A New Battleground For Social Media Marketing?

Wechat Mini Program was brought to the public on Jan. 9th, 2017. Now it’s been one year past so it is high time…
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Post-analysis on Weibo suspending “Hot List” features

Weibo, the China Twitter equivalent, undoubtedly is one of the largest social media. In the 1st quarter of 2017, Weibo claims the monthly…
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Zhihu Marketing from Jademond

Chinese Content Marketing On Zhihu? You Need To Get “Serious”

Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have…
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A glimpse of Toutiao Ad, the China news aggregator’s commercial pack

Toutiao is growing to be the largest news aggregation app in China. By June 2017, Toutiao reached 178 million users(according to QuestMobile’s 2017…
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How to Advertise on Weibo?

As what we talk in the last blog post Steps to Set Up a Weibo Verified Account, Weibo is the second biggest social…
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Steps to Set Up a Weibo Verified Account

Weibo is 2nd biggest social media in China. With over 368 million users, 126 million daily active users, it has attracted over 130,000…
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Options to set up WeChat Official Account for brands without China presence

Want to launch your Chinese social media marketing on WeChat but don’t know how to set up a WeChat Official Account or which…
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Wechat Launched Offline Shop Mini Program Based on its Card and Coupon System

On Apr. 26th Wechat launched Offline Shop Mini Program to further integrate Online to Offline (O2O) business. Even though there are articles saying…
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4 Major April Updates of Wechat Mini Program Marketer Shouldn’t Miss

About 2 weeks ago, we mentioned that Wechat is getting aggressive in promoting Mini Programs. In April this expansion continues with bigger movements. Here are…
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How to Benefits from Wechat Mini Programs March Update

When Wechat Mini Program was launched in Jan. 2017, it was not to created to drive traffic said by Alan Zhang, who is…
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