Tag: <span>Toutiao Advertising</span>

Social media and news feed has become a common thing in many platforms. No matter if you are scrolling your timeline or searching for something ads will be shown to you considering your consuming and personal profile. Born and developed together with social platforms, feed ads differ from search ads, once you can expose your […]

To marketers and ad managers with China being their target market, Bytedance apps, particularly Toutiao and Douyin, are growing to be the most attractive media for advertising. In China’s digital realm, SEM/PPC ad faces a problem of traffic decrease, and Wechat ad is getting more and more costly; this to an extent, enforces marketers taking […]