Tag Archives: WeChat Marketing

Why is Wechat Advertising so important for Brands?

Wechat Advertising has become one of the most used channels for Brands targeting Chinese consumers. How exactly does this channel can help you…
Continue reading

China Short Video Marketing’s New Challenger – WeChat Channel

For years, short video in China has been synonymous with two names: Douyin(the Chinese version of ByteDance’s TikTok), and Kuaishou(Tencent-backed app). But in this…
Continue reading

Digital PR and KOL Marketing in China

Jademond MD, Kun Tang, was invited by Xplace (a Italy based digital marketing agency) to give a comprehensive introduction and share his insight…
Continue reading
We Chat AI Censor Cover

WeChat Introduces AI to Censor Ad Copy

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a…
Continue reading
We Chat Ownership Cover

Time to Take Ownership of Your Wechat Official Account

Tencent released data reveals the status of Wechat usages: up to Sep. 2018, the MAU reaches 1.08 billion in China, covering all age…
Continue reading

Douyin Is Becoming the Next Battleground for Marketing

Douyin, the equivalent of Tik Tok or Musical.ly, is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters…
Continue reading

Wechat Is Becoming A Giant With New Search Revamp

On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search…
Continue reading

WeChat Mini Program is Piloting Location Based Ads

WeChat has been investing its Mini Program for a while. After 9 months efforts with large number of enterprise user for Mini Program…
Continue reading

How to Find Your Potential WeChat KOL?

Have to say, KOL is an essential “tools” on WeChat Marketing, but just like our last blog post “WeChat KOL Demystification: The Dark…
Continue reading

WeChat KOL Demystification: The Dark Side of WeChat KOL

Everyone talks KOL (Key Opinion Leaders) that it is the best way to promote your company on WeChat. Especially after the fashion blogger,…
Continue reading