Tag Archives: WeChat Marketing

WeChat KOL Demystification: The Dark Side of WeChat KOL

Everyone talks KOL (Key Opinion Leaders) that it is the best way to promote your company on WeChat. Especially after the fashion blogger,…
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6 Major Benefits for Having a Certificated Official Account in Doing WeChat Marketing

As we talk in the last article “Options to set up WeChat Official Account for brands without China presence”, a proper Official Account…
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Options to set up WeChat Official Account for brands without China presence

Want to launch your Chinese social media marketing on WeChat but don’t know how to set up a WeChat Official Account or which…
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Wechat Launched Offline Shop Mini Program Based on its Card and Coupon System

On Apr. 26th Wechat launched Offline Shop Mini Program to further integrate Online to Offline (O2O) business. Even though there are articles saying…
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4 Major April Updates of Wechat Mini Program Marketer Shouldn’t Miss

About 2 weeks ago, we mentioned that Wechat is getting aggressive in promoting Mini Programs. In April this expansion continues with bigger movements. Here are…
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How to Benefits from Wechat Mini Programs March Update

When Wechat Mini Program was launched in Jan. 2017, it was not to created to drive traffic said by Alan Zhang, who is…
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How Marketer Can Benefit from the Newly Launched WeChat Index

Though with its highly aggressive growth rate of users, Wechat has been criticized by marketer because as a social platform, Wechat doesn't share…
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