Tag Archives: Weibo Marketing

Which type of KOL better fits your Brand in China?

When we plan Weibo Marketing campaigns, KOLs are an essential strategy to be considered. If you want to be successful in your Weibo…
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How to promote your brand on Chinese livestream platforms?

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate…
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4 Things You Should Know about Weibo Marketing but You Don’t

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation…
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Post-analysis on Weibo suspending “Hot List” features

Weibo, the China Twitter equivalent, undoubtedly is one of the largest social media. In the 1st quarter of 2017, Weibo claims the monthly…
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How to Advertise on Weibo?

As what we talk in the last blog post Steps to Set Up a Weibo Verified Account, Weibo is the second biggest social…
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Steps to Set Up a Weibo Verified Account

Weibo is 2nd biggest social media in China. With over 368 million users, 126 million daily active users, it has attracted over 130,000…
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Time to Get Weibo Insights Before Marketing Sports in China

A couple days ago we worked with REDTORCH, a London based data-driven sports communication agency, to prepare this blog, which is to showcase…
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