In the world of search engine optimization, few things are as critical as localized search results. For years, Google delivered these results based on the user's domain - meaning that someone using Google.co.uk would receive UK-flavored results, while someone using Google.com.au would be delivered Australian results.
But in October 2017, Google shook things up with a significant update to its search algorithm. The update marked a shift away from ccTLD-based results, instead relying on a user's IP-GEO-location to determine the most relevant results.
For most users, this change was seamless - people in Germany would use Google.de and have a German IP, while people in India would use Google.in and have an Indian IP. But for others, the update caused headaches, as they struggled to find localized results that were different from the country they were in.
Enter our APAC SEO experts, who recognized the need for a solution to this problem. Their answer? A tiny but powerful helper tool that uses specific URL parameters to tell Google which language and location the search engine results page (SERP) should be delivered for, overriding the default settings and saving the new settings to the browser's cookies.
Jademond's SEO work has to deal with all APAC's search engines, so we added Baidu, Yahoo-Japan, Naver and Daum to this tool for our convenience.
This tool has been a game-changer for businesses and marketers who rely on localized search results to drive traffic and sales in the Asia-Pacific region. It's just one example of how the world of SEO is constantly evolving, and how our experts are dedicated to staying ahead of the curve to help our clients succeed.
But in October 2017, Google shook things up with a significant update to its search algorithm. The update marked a shift away from ccTLD-based results, instead relying on a user's IP-GEO-location to determine the most relevant results.
For most users, this change was seamless - people in Germany would use Google.de and have a German IP, while people in India would use Google.in and have an Indian IP. But for others, the update caused headaches, as they struggled to find localized results that were different from the country they were in.
Enter our APAC SEO experts, who recognized the need for a solution to this problem. Their answer? A tiny but powerful helper tool that uses specific URL parameters to tell Google which language and location the search engine results page (SERP) should be delivered for, overriding the default settings and saving the new settings to the browser's cookies.
Jademond's SEO work has to deal with all APAC's search engines, so we added Baidu, Yahoo-Japan, Naver and Daum to this tool for our convenience.
This tool has been a game-changer for businesses and marketers who rely on localized search results to drive traffic and sales in the Asia-Pacific region. It's just one example of how the world of SEO is constantly evolving, and how our experts are dedicated to staying ahead of the curve to help our clients succeed.
Kun Tang, Founder and CEO
Thank you for choosing our APAC SEO tool to optimize your website's search engine rankings in the Asia-Pacific region. We are committed to helping you achieve your SEO goals, and we would like to offer you a free consulting call to discuss your unique challenges and provide tailored solutions. Book your call on our website today and let our team of experts help you succeed in the competitive world of APAC SEO.