Use Baidu Lixianbao to Increase your Baidu PPC Conversion

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 What is Lixianbao?

Baidu Lixianbao (离线宝)is a simple to use call-to-action tool, which can be enabled on your website by adding JS code, then visitor will be able make free call-back service by putting their phone number into the application.

Why to use Lixianbao?

Chinese web users have a reputation of making phone call instead of submitting email address and phone number, then waiting to be contacted by sales. Therefore, a lot of B2B marketers tend to put their hotline number on their landing page besides the usual web form. However, this leads to another issue of tracking the phone call to the source whether it’s from Baidu PPC or banner or offline event.

Lixianbao offers a good solution to increase conversion for China web marketing evironment, as

  • it’s free to visitor to make phone call, so providing a higher opt-in rate than visitor calling the hotline number;
  • it can be integrated with your callcenter service(those with 400 hotline number), which is a good opportunity for marketer leverage the existing call-center resources;
  • Most important is that it can be tracked on Baidu Tongji (Analytics), and offering a chance to measure web pages’ performance in terms of conversion.

How to measure Lixianbao call-in conversion on Baidu Tongji?

Usually any web plugin requires curtain setup in code to enable the tracking on Baidu Tongji, however since both belong to Baidu, we can easily check the metrics box of Lixianbao in Tongji to view the conversions in Call-in along with the traditionally used conversion for web forms.

Web conversions data from Lixianbao for Call-in is much higher than those from web form. You should try this to see it yourself.

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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